The combination of familiar varieties and innovative flavour combinations are characteristic of the Trafo brand. Just like the philosophy, method and ideals of the family business. Owner of FZ Organic Food, Bjorn Andringa: We make our crisps according to traditional recipe and baking process. We also work intensively with local farmers. For instance, we like to get the potatoes and ingredients for the vegetable chips from the Flevopolder. A unique growing area, where no chemicals have been used from the time of extraction (origin). The farmers do not use artificial fertilisers and chemical pesticides, but take natural processes into account. '
At FZ Organic Food, they want the brand's working method and unique positioning to also be reflected in Trafo's look and packaging. They recently worked on a restyling. We will see the result on shop shelves from 2022. ; A transparent look was chosen, with festive colour coding and fresh photography. Matching our artisanal way of producing, vision and working method. We also scrutinised our logo, resulting in; a consistent, solid positioning of the brand. Powerful and quirky, befitting our A-brand! '